To answer that question immediately; sometimes more than you might have thought. Last week the new optical platform NanaWoody&John was launched in Amsterdam and at this website you already got a lot of information about this new initiative. Several times we were asked about the name. Of course it points out to some of the most iconic wearers of eyeglasses: Nana Mouskouri, Woody Allen and John Lennon. It’s a name with a story behind it which fits perfectly in a line with Scotch & Soda, Warby Parker and many other modern examples. Today a name doesn’t necessarily immediately reveals the product behind it but preferably inspires to tell a story. NanaWoody&John wants to inspire and tell stories beginning with this one about the name. And if every optician worldwide joins us we can make our services and products much more interesting, desirable and wanted. And all of that in an easy going way. Let’s do it. Join us on Instagram and Facebook, check the articles on the website regularly and don’t hesitate to share everything you like on your own social media and website.
