As usual the major lenssuppliers in the Netherlands offer their clients complete Autumn campaigns to attract new consumers and seduce them to buy a new pair of glasses. HOYA has a new edition of its well- known BLUE magazine and as a present for the consumer a range of scarfs designed by young Dutch designers. Essilor offers a complete package composed around its new television campaign with the overall theme “ZIEN” (SEE). HOC serves its clients tailormade and Zeiss still has the i-Scription technology. As if all this is not enough, the Collective of Independent Opticians founded by Optitrade (re)launches the good old National Eye Examination Weeks, trying to attract the consumer with a range of presents which makes this promotion hard to combine with the ones of Essilor or HOYA. So, Dutch opticians once again have something to choose!
