Last Tuesday Transitions Optical invited the Dutch media to once again explain how photochromatic lenses work and why they have so many advantages. At the sunny terrace of the Skylounge of the Amsterdam’ Mint Hotel, Country Manager Steven van den Hoven talked to the editors of magazines and newspapers. To show that photochromatic lenses fit trendy frames, representatives of Lindberg, Theo, Face à Face, Lafont and Tom Davies were present as well. The meeting resulted already in an item on Dutch television that same night. Positive publicity for eyeglasses in general and Transitions in particular. Always good for everyone!
