Passengers who travel through Amsterdam Central Station these months will have the opportunity to see 3D commercials of Cooper Vision and Titanflex. Both brands participate in a project of Philips to promote its latest 3D technology. The 3D commercials show the contactlenses and frames almost like real. Eschenbach told us that its commercial will be showed 180 times each day at this place where one and a half million people pass by every month. Certainly good for the brand’s brand awareness just like the fact that Eschenbach contracted no one less as Bryan Adams to be the Titanflex face for 2011.
