More and more brands introduce styles with thin rims and bright colors. The trendy brand Italia Independent was the first and others, like recently Calvin Klein, followed. Time to change the collection in store as well and replace the overdose of dark styles for this pretty colors and inspire the consumer to buy a new frame. Especially this trend offers us the opportunity to give the collection in the store a complete new look and feel. A chance we should take and not let pass by! Options enough!
