It certainly aren’t the major brands only which use outdoor advertising to promote their collections. Dutch optician Greving & Greving with now 13 stores in the Northern part of the country, uses bus shelters and billboards as well. The new Greving & Greving campaign with professional own images shot at a sunny location and with the latest new styles and brands, will be used for the company’s own magazine, for advertising, these outdoor promotions and anywhere else where it could be useful to profile the company. Quite remarkable how Greving & Greving uses the Club BRILLANT logo contributing to strengthen this quality label of independent opticians which already distributed almost 700.000 own door-to-door magazines this Spring and will start an intensive advertising campaign later this year.
