The sunglasses of this Summer already featured more colour as ever before and at the beginning of this week we mentioned the new ic!berlin stainless steel collection as an example of the same trend in prescription frames. Of course they are not the only ones adding colour to their new styles. Italia Independent, for example, launches a brand new series of ultrathin metal frames with neon colours. Combined with a moderate price they as well are a perfect alternative for the standard acetate styles which you can find now at any independent optician, at chains, discounters and online suppliers. Maybe a majority finally chooses to buy a trend-following style in acetate but that doesn’t change the necessity for independents to present other, more original, collections as well. Innovations, real and distinctive quality and renewing collections can help independent opticians to make the difference and stay ahead of all competitors offering “me-too” products. The best way to do it is with a limited amount of brands and a well-balanced mix of fashion and design, trend-following and trendsetting styles.
