TAG Heuer has a long lasting heritage as a partner of motor-sports. Recently the company signed an agreement with the new Formula E organization. TAG Heuer will become responsible for the time-keeping during all races in this new category with electrically-powered racing cars. The category fits perfectly to TAG Heuer’s interest and investments in sustainability like the installation of solar roofs providing electricity for its Swiss based production facilities and the cooperation with worldwide initiatives which encourage sustainable growth. Great work once again which will create a lot of publicity for the brand which can be used by the (optical) stores that sell the TAG Heuer prescription frames and sunglasses.
