Sustainable products get more and more attention. Especially in this Christmas time some attention for our planet and the use of our natural sources certainly makes sense. Magazines and newspapers from Dubai to Italy publish long articles featuring the ECO trend. Fortunately the optical industry can contribute now as well and the first “green” eyewear collection ever is mentioned in many articles worldwide. Dutch independent opticians has just received the first ECO collections they ordered earlier and are now able to offer “green” prescription frames and sunglasses (produced of 95% recycled material) and profit from all publicity. Interesting development and certainly a musthave collection for all top opticians worldwide!
