The American chain Sunglass Hut, completely owned by Luxottica, will expand its presence in the Netherlands quite seriously by acquiring the sunglasses sales at the country’s most luxury department store the “Bijenkorf”. The Bijenkorf already successfully sells sunglasses of all major fashion brands. From an international point of view the Sunglass Hut has a lot of experience with selling in department stores but for Europe and the Netherlands this is a new development. Usually the Sunglass Hut primarily sells Luxottica brands whereas the Bijenkorf used to sell a much broader collection. Interesting to see the composition of the collection next season at the Bijenkorf stores. Vision-Today keeps you posted!
