This Autumn Fendi as a brand will get an extra boost as it launches its first luxurious perfume which will certainly get a lot of publicity in all media. The new perfume is called Fan di Fendi. Package, bottle and campaign are designed by no one less as Fabien Baron. The perfume itself has been conducted by Senior Vice-President Scent Development at LVMH Francois Demachy in cooperation with the “nose” Delphine Lebeau-Krowiak. The bottle looks luxurious and the smell is gorgeous. Fan di Fendi will be available in selected stores from September 15th. All the expected media attention is of course good for the brand Fendi, will endorse the worldwide brand awareness and therefore also stimulate the sales of prescription frames and sunglasses.
