The SILMO will open its doors at the end of September but already now it wants to inspire us. As a modern fair organisation it likes to stay in touch with us throughout the year. One of the tools to do so is its own online magazine. Not all of the frames and sunglasses in this magazine will be appreciated in a Northern country like the Netherlands but the look & feel of the magazine is appealing. Just like the last part dedicated to concept stores all over the world. It suits perfectly to our topic of the last two days as these stores, all of them in their own way, show that a store can be an inspiring theatre. Just click here and enjoy it! Nice!
