Safilo is determined. The Italian manufacturer wants to transfer its Carrera brand into a longlasting worldplayer and asked famous Amsterdam-based advertising agency Wieden+Kennedy to assist. It could be the choice was a little bit influenced by the Dutch management who is certainly familiar with the award-winning work of the Dutch guys. We are curious how this creative team will handle both brand and its relation with the rather dull optical world. Maybe Wieden+Kennedy can give us the boost we all need!
