The most interesting and funny way to learn about the new Prada collection for this Summer is to watch the advertising video by Steven Meisel in which the theme with the oldtimers and the recurring details of these cars in both apparel and accessories get the optimal “mise-en-scene”. All Prada shopwindows worldwide feature this same theme for sometime already including the stunning sunglasses. However, we did not see them in any optical store yet. Quite a pity Prada keeps this most exciting but probably less commercial part of its new collection for itself that long. Both shoes and sunglasses are real eyecatchers and the sunglasses should be the heroes in leading optician’s shopwindows and stores right now!
Prada Summer 2012
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