It might be clear that all-in all the industry sells far more cheap sunglasses as “expensive” ones. Real cheap at fuel stations and at the marketplace. A little bit less cheap but still affordable for many people at many opticians who sell the Polaroid collection. In the Netherlands Polaroid supports this sales with a major advertising campaign in a choice of magazines including the weekly glossy Grazia. The campaign seems to be well timed as it looks like Spring has finally started. By the way, with this campaign Polaroid also increases its brand awareness and imago. Both have increased significantly in the Netherlands thanks to a lot of smart PR activities and massive media coverage.
