In an business environment where emotion is often hard to find, Persol not only distinguishes itself with beautiful sunglasses but also with a special way of communication.The brand has strong ties with the world of art and in particular with film. Recently it once again sponsored the Tribeca filmfestival at New York where attention was paid to the latest “Work of Art” campaign in which eight artists express their vision on one part of the development and production process of a Persol pair of (sun)glasses. From inspiration to design and perfection, all key elements are highlighted. Very artistic and unusual in an industry where direct and non-emotional information stil seems to dominate. Persol creates an intellectual and artistic universum for itself in order to attract and art-loving and creative audience. Interesting and certainly a great tool for some opticians. Just have a look yourself at www.persol.com and check Atelier Persol to get involved…nice!
