It all started a few years ago with the remake of some old-school styles from the Carrera collection. The Safari and Champion released a real hype and in no time became the must have accessories for sunlovers and party animals all over the world. For Safilo it marked the relaunch of the brand. Recently the company contracted the famous Dutch advertising agency Wieden+ Kennedy to assist. Another proof of Safilo’s intentions are the major billboards along Schiphol Airport at Amsterdam, seen by hundred thousands of people daily. Carrera apparently should become Safilo’s ‘Ray-Ban’. Great challenge. We like it!
