The optical industry hardly knows seasons but that doesn’t mean that we should not use the seasons to ask attention for our collections. Fashion stores are used to tell their clients the new collections has arrived and why shouldn’t we do it as well?! Not just the new sunglasses but certainly prescription frames as well can easily be announced at Facebook, Instagram and in the store itself (and why not in XL on the shop window?) Easy way to promote your store that might inspire (potential) clients. Just do it today!
