The shop windows of Dutch lingerie brand Marlies Dekkers are famous for their fabulous creations and the passionate stories they tell. This time as well when the stylists decided to add prescription frames to all figures. MODO New York, the cool basic collection of MODO which also designs and sells brands like 3.1 Phillip Lim and Jason Wu and recently introduced its ECO collection in the Netherlands, proved to have the perfect frames for this occasion as well. Of course a subtle sign in the shop window points out to the brand in order to inform the customers about what they see. Great “brand promotion” and another step in the development of the MODO brand awareness in the Netherlands.
