Last week Michael Kors opened a new own store in the famous PC Hooftstraat at Amsterdam. Of course the fashion brand wants to promote this and created five Michael Kors buses which will drive through Amsterdam in the next weeks. In addition the city is covered with Michael Kors bus shelters. As (sun)glasses are important accessories within the Michael Kors brand portfolio most of the models in the advertising wear sunglasses. Good promotion once again!
