In 2007, Fiat heir and style icon Lapo Elkann and two of his best friends founded Italia Independent. Now, not even six years later, the successful brand conquers the world. Those who like to learn more about Lapo Elkann and the philosophy behind Italia Independent, should buy the Dutch edition of Esquire magazine of this month. In a major interview Lapo himself explains everything about his love for Italy and why he founded Italia Independent. Great story and once again great publicity for the brand which becomes more and more popular in the Netherlands as well.
