Marcolin recently introduced a few new brands including Tod’s, Hogan and John Galliano. Some others will be presented soon like Swarovski and Diesel. The company seems to benefit clearly from all the new introductions as sales increased in the first six months of 2010 with 16% to 115,6 million euro. Not just the new brands but the existing ones, including Tom Ford, as well, contributed to the growth. In the mean time the company profited from cost reductions, a more efficient production and a better control of inventories. Net profit increased with even 103% and debts decreased from 29,3 million euro at the end of the first months of 2009 to 11,3 million euro at the end of the first half year of 2010. The increase in sales was globally with good results in Italy, the rest of Europe and the United States of America and an excellent increase of 31% in the rest of the world including Asia.
Marcolin profits from sales of new brands
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