About one and a half week ago the 100% Optical Fair took place in London. Lindberg considered it a challenge and used the opportunity to surprise the city with some exciting guerrillamarketing. In the past the cities of Milan and Paris could already enjoy the projection of the Lindberg campaign images at their most important buildings and this time London experienced it. Quite cool to see the pictures at the Big Ben. Illegal indeed but that makes it even more fun. Just make sure you are gone when people start to understand what’s happening. Cool promotion from our Danish friends.
