Mathieu Lehanneur will this year be the President of the Silmo d’Or jury. When we had a look at his work on his website we were attracted by this inspiring creation. Digital tools in store as well ask for some inviting environment. Just a screen is not enough, we need creative solutions to seduce people to use it and go to the information we selected and want them to see. A complete set-up like this one is probably a little bit too much in stores but maybe it inspires the creative minds amongst us.
