It couldn’t be better. Yesterday HOYA welcomed its Dutch clients for the presentation of its new Hoyalux iD Lifestyle V+ lenses, in the new EYE museum at Amsterdam. This futuristic and inspiring building at the river IJ hosts the Dutch Film Museum and proved to be the perfect environment for HOYA’s message. What we would not believe to happen a few years ago, is already a reality today and developments continue to follow up all the time. HOYA developed this new lenses with more eye as ever for the needs of the consumer and in cooperation with renowned partners worldwide. Receipt optimizing, consumer experience, more knowledge of our visual system and ever improving designs create better performing lenses with a focus on the demands of the modern client. For that reason this new lens will be available in two different variants. One for a more active and one for a more passive lifestyle. The expositions in the museum created even more interesting thoughts about seeing and been seen. The walking dinner afterwards was an appropriate slot before all the 300 guests went home. Nice location, interesting presentation, perfect ambiance!
