We still have to wait a while for Summer to arrive but the preparations for the sunglasses presentations in the stores are in full swing. The new collections have been ordered or are arriving soon, campaigns are created. Some suppliers support with great material like Essilor does for its Uneyeted members in the Netherlands. The visuals are designed as eye-openers and make consumers aware of things like the danger of UV-radiation all year long or the advantages of polarized lenses. Click here to learn more about it.
