It is certainly not unexpected and was almost inevitable: today Google and Luxottica announced to join forces in the further development and distribution of Google Glass. The idea is to combine Google Glass with Ray-Ban and Oakley styles. The good news is of course that this development might make it more logical that Google Glass will be sold at opticians in the future. Luxottica has an unmatched network of opticians worldwide which Google certainly likes to use for the distribution of Google Glass. This development should encourage opticians to modernize their stores and open it to a shopping public that likes to be informed and entertained. It illustrates the current developments and offers great opportunities to the branch but only if we prove to be able to transform into exciting stores where young consumers like to go to. The future is in innovations and new opportunities!
