There are already 18 stores in Germany and recently the first Dutch Kodak Outlet Center opened its doors at Ridderkerk in the Netherlands. The name reveals that this store sells Kodak lenses. For a frame including lenses, the consumer can choose of three categories with price differences from 85 to 185 euros. The collection in the window and the shop interior confirm the impression of another discount store. Good opticians with a nice offer of quality frames, sunglasses, contactlenses and lenses, slowly start to become rare but you can find a discount-store at every corner. Good news of course for those distinguishing shops at the upper part of the market. All of them have report good business and continue to invest in great products and more and more store experience.
