Less outdoor advertising as last year in the Netherlands but quite a lot of exposure in magazines and newspapers. Now it is waiting for the sun! Exceptions always confirm the rules and Esprit is one of the rare brands which found budget to fill the bus shelters in Amsterdam. Not a bad idea by Charmant while at Queensday hundred thousands of people visit the Dutch capital. Nice style anyway confirming Esprit’s strategy to mix more classical bestsellers with fashionable eyecatchers. Certainly wise now to pay attention to the offer of budget and mid-priced collection in your store, especially now when people have less money to spent. And nice when brands like Esprit and Polaroid for example invest in publicity to support the sell-out of their collections!
