Did the French company J.F.Rey and the Italian company Italia Independent merge or did one of the two acquire the other? At the Dutch Hall of Frames fair some people were confused because both booths showed the same banner. However, no mergers and no acquisitions. The two companies found each other in the design of one particular style featuring both companies innovative technologies. The result is beautiful and another good example of “storytelling” by product. Get inspired and create a smashing presentation in your store showing the best styles of both brands and using this “unique edition” as a connecting element. Press release in the newspapers, a post on Facebook and you once again distinct yourself from your competitors.
