Club BRILLANT is a Dutch initiative and cooperation between the best opticians in the country. During the last years the Group distinguished itself with striking PR activities like their shows at the Amsterdam Fashion Week, the well-known BRILLANT magazine for consumers and the participation in the yearly National Glamour Day. Besides that, it acted as a source of inspiration for the participating opticians and their employees. The concept drew attention in other countries and soon the first not-Dutch opticians will join. To communicate even more the position of the Group and the quality it offers the organization designed a luxury copper display which can soon be seen on the front desk and entrances of all Club BRILLANT members international. The recently reopened and completely restyled store of Groenhof Optiek at Amstelveen had the honour to receive the first display.
