This Summer Dutch Club BRILLANT has been transformed into a platform of ambitious independent opticians and cool brands which like to promote themselves. Recently the first advertisements of the group have been published in magazine such as JFK and Quote. Others will follow soon in LINDA., Jackie, Esquire and other magazines. Millions of people will be reached but that is still not enough for the organization. In addition it will be present at some major fairs and events. Club BRILLANT is ready to improve its brand awareness as well as that of the participating brands and stores. This is only the beginning. Much more to follow in 2013.