Last month Chanel and Luxottica announced the renewal of their existing license agreement for the development, production and distribution of the Chanel prescription frames and sunglasses until at least end of 2018. For some time already Luxottica works on more exclusive collections for the iconic fashion brand including “limited editions” which are only sold at selected points of sale. Optical points of sale are screened more often and more seriously and supposed to meet certain demands. Chanel invests a lot in its positioning as one of the most exclusive fashion brands worldwide and apparently wants its eyewear retailers to respect that position and even contribute to its brand identity. This renewal offers Luxottica the possibility to further increase and optimize the cooperation with its Chanel dealers.
