After earlier successful campaigns in all major regional newspapers, the independent opticians once again make themselves heard. Just before the Summer Holidays when most people travel to their holiday destinations in their own country or somewhere else in the world, the independent opticians invite them to check their “spare” glasses or buy a new one and look for a new pair of sunglasses. Both are necessary accessories on holiday. The campaign is part of the joined promotion by all independent opticians carried out by the “Hoofdbedrijfschap Ambachten”.