HOYA shows the way. It is never satisfied with the results so far and always looking for better. Better products and better communication. It’s Dutch BLUE magazine which it produces tailormade for its good clients, is a perfect example. It recently got a make-over and this Spring it will be even better. HOYA contracted the famous illustrator Piet Paris and asked him to draw his impression of the latest sunglasses trends. The result is fabulous. Piet Paris is well-known for his work for Vogue and many other leading fashion magazines. This edition of BLUE with his illustrations guarantees a lot of extra publicity for the optical branch, for the opticians which distribute BLUE magazine and of course for HOYA. We are looking forward to see it printed. If you can catch one, keep it forever! It will become a collector’s item!
