This Monday the first episode of a new Dutch television show will be broadcasted. In Holland’s Best Fashion Designers the famous brand challenges designerduo’s to develop a new collection. The winning team after eight episodes will not only get an amount of money but will also see its own collection presented and sold in stores throughout the country. Click Company, distributor of Bjorn Borg Eyewear in the Netherlands and Retailgroup Optitrade recognized the unique opportunity and asked the designers to also design some new Bjorn Borg sunglasses. How this went can be seen in one of the episodes. Just like the apparel, the eyewear designs of the winning team will also be produced and sold as a limited edition in selected stores belonging to the Optitrade organization. Holland’s Best Fashion Designers is fresh and new and will certainly attract many people. It will create a lot of attention for Bjorn Borg Eyewear which will be endorsed by a promotion campaign. Reason enough to follow the show. If you can’t see it on television you can watch it later next week on the website which already now informs you more in detail about what to expect. Click here to go the website of the show.
