It certainly wasn’t the best Spring ever in the Netherlands and as far as we can see now it is not the best Summer yet as well. But that doesn’t mean we can’t sell sunglasses. And certainly we can use our trendy sunglasses collection to promote ourselves as much as we can. Dutch optician Greving & Greving knows this as no one else. They billboarded intensively in the Northern part of the country and supported their campaign with Italia Independent sunglasses last week with a large advertisement in an appendix to newspaper The Telegraaf. Nice as well for their Club BRILLANT colleagues with the logo of the Group prominently showcased. This is the way you do this!
