The pictures of the Club BRILLANT show and afterparty at the Amsterdam Fashion week are all online now at this website. Look at the “event” page, enjoy the amazing show and experience the ambiance at the party. Prescription frames and sunglasses in the Netherlands are definitely the most important fashion accessories and the optical branch has changed its image from dull and technical into dynamic and trendsetting. All publicity around this Club BRILLANT show at the Fashion Week once again contributes to this remarkable change. At internet and on Facebook show and party are the talk of the town for days now. Press and celebrities love to be our guests, become better and better ambassadors and pay more attention to eyewear in their publications than to any other accessory. Now it is time for the stores to use all this great publicity. With the right ambiance, fashion aware advices and a distinguishing collection everyone can make the difference in his own town. Fashion aware independent opticians distinct themselves more and more from those stores where eyewear is still considered to be just a practical vision tool and where price is still a much more important sales argument as quality or experience.
