The new campaign for Carrera sunglasses more as ever addresses a young targetgroup “living in the fast lane”. The campaign is multimedia and includes print, billboards and a movie. This targetgroup communicates through social networks like facebook and twitter but also reads fashion magazines and looks at youtube regularly. The movie and pictures will find their way at the worldwide web and can soon be seen everywhere. Well done by Carrera that likes to remain the world’s coolest sunglasses brand for a while. With this campaign it certainly contributes to do so.
