Recently Marchon announced the signing of a licence agreement with 3D specialist RealD. The company will soon be able to deliver 3D eyewear (with prescription). This week Oakley followed with a press release informing that the company has developed 3D technology and will also be capable to deliver 3D (prescription) eyewear. A giant like Polaroid already delivers 3D eyewear. Will we all in the near future have a 3D (prescription) frame besides our usual glasses to watch television at home and go to the movies? Do opticians have to offer 3D glasses to all of their clients next to prescription frames and (prescription) sunglasses? And do we all need 3D technology in the stores to check whether the new eyewear works properly or not? And what about those people who will never be able to see in 3D? And what about the compatibility of the different systems and designs? Still a lot of questions and uncertainties but it seems the optical business has a new challenge.
