The unique Dutch Nike Vintage promotion campaign started this weekend with a first shoot for the Cosmopolitan in Italy. As part of the promotion opticians and/or their employees have a chance to be part of the shooting team and experience themselves how shoots like this are done. This first time Amanda Groos and Sjoukje Bouwhuis of respectively Brilservice and Verkerk Optiek not only saw how the pictures with the Nike Vintage Eyewear were taken but were also involved in the fashion series which the team shot at the same location last weekend. Stylist Marrit Mulder explained them about her choices for clothes and make-up. Later the shoot can also be seen in the Cosmo soap series on internet. There are more of these series planned for other magazines and more opticians and employees will get the opportunity to experience the making off this kind of fashion productions. The only thing they have to do is sell the Nike Vintage collection which is easy as these sunglasses and prescription frames with their colours and excellent price-quality relation are a good addition to most collections in the stores.
