More and more brands do have great brand presentations online. Images and texts become more and more challenging and funny. Ray-Ban is a great example and of course we all know the recently launched online “after all, no regrets” movie by Carrera. This time Boss Orange surprises with a “Bless the boring” website where the brand presents its collection in a new and funky way. With just a few mouse clicks we see the city passing by including the appropriate eyewear for each and every occasion. In the stores we do not see too much of all this brand experience yet but it can’t take long before we can see and feel all this creativity there as well…..This Boss Orange campaign by the way includes a web advertising campaign, a virtual presentation on Facebook and life performances in some exclusive beach clubs in Europe.
