Last week Dutch newspaper Telegraaf published an appendix about our five senses and of course “vision” was one of them. Marchon used the opportunity to ask the consumer’s attention for a pair of branded prescription sunglasses. The company is aware of the fact that opticians can create a major increase in sales of prescription sunglasses. Not only still a lot of spectacle wearers fail to have one, those who do have one can replace it more often. In addition the request for better lenses with inside anti-reflective coatings or polarisation filters, increases. May opportunities for active opticians and many options for independent stores who like to distinguish in service and quality.
