The department stores of the Bonneterie at The Hague and Amsterdam together with the Bijenkorf and Metz at Amsterdam belong to the top of the Dutch fashion stores. Here you will find an exclusive offer of luxury brands in an elegant ambiance. For it’s new “schoolboy” theme which now dominates the stores and shopwindows, the Bonneterie asked Club BRILLANT to cooperate. The group of best opticians of the country, in cooperation with MODO New York, supplied “vintage-inspired” prescription frames by MODO and Phillip Lim for all window figures and mannequins in the stores. In its newsletter to about 100.000 clients the Bonneterie will pay attention to both frames and Club BRILLANT and in return Club BRILLANT will mention the promotion in its famous BRILLANT magazine of this Spring. The idea is that both parties, with a perfectly matching target group, will cooperate more often in the future. Nice and quite a good promotion for the 65 Club BRILLANT opticians in the Netherlands.
