It is rather easy to agree that a good planning is a necessary tool for success but it is not that easy to successfully plan in time. HOYA Netherlands however seems to have little problems with the planning of its marketing activities for opticians. Whether it’s about its half yearly Blue magazine, promotions, or like now, its sales campaign for the end of the year and the beginning of next year, opticians are always informed and invited to join very very early. Quite a good policy as opticians as well have to plan their activities and promotions on an early stage. Those who have HOYA as their main lenses supplier can subscribe from now already until October 15 to achieve this sales campaign material consisting of instore promotion stuff, direct mail cards and banners for the own website.
