The recordings for the new television show Holland’s Best Fashion Designers are completed. For eight weeks couples of young talented designers competed for the honour and the awards: an own Bjorn Borg collection in the stores, an amount of 25.000 euro and a spread in Grazia magazine. Who the winners are will of course be kept secret but as from October the Dutch can follow all adventures, fun and disappointments of the designers in a new television show on RTL5. Part of the mission for the designers was also to design a sunglasses collection for Bjorn Borg. The winning limited edition collection will be produced this Autumn and available in selected stores next Spring. This unique promotion is the result of a cooperation between Click Company, the Dutch distributor of Bjorn Borg Eyewear and Retail Group Optitrade.
