The Club BRILLANT show of last Sunday at the Amsterdam Fashion Week got great comments. Yesterday the most important newspaper Telegraaf referred very positive to it and the fashion editor of another newspaper SPITS called the how BRILjant, referring to both Club BRILLANT and BRIL which means spectacle in Dutch. It couldn’t be better. Once again the Fashion Week proved to be a perfect occasion to ask attention for (eye)wear and certainly not only the Club BRILLANT opticians but definitely the entire optical branch in the Netherlands profits from all this media attention. Show and store have much in common. Just like all spectators to the show, all clients want to get surprised and inspired with new and exciting designs, ideas and products. Opticians should pay much more attention to that.
