As of January 1st 2015, Italia Independent in the Netherlands will be represented by Mike Bultink. Mike currently sells Woodone and is well-known in the Dutch optical business. Italia Independent has been introduced in the Netherlands by Not Just Vision and developed in the past years into a real tastemaker with many innovative products. The brand surprised with a series of velvet (sun)glasses, was the first to introduce very thin coloured metal and plastic frames, did some magic with a thermic coating resulting in sunglasses which change colour and get a cool print when in the sun and is a specialist in limited unique editions. Mike Bultink, more than Not Just Vision, will have the time to further increase Italia Independent’s market share. Not Just Vision will concentrate on all its marketing and communication projects like this website, the recently launched www.nanawoodyandjohn.com platform, Club BRILLANT and a few new concepts which are about to be released.
