The famous Dutch illustrator Piet Paris is, also thanks to a great exposition in Dutch Centraal Museum, more popular than ever. This is good news for all Dutch opticians who use the HOYA Blue newspaper every season to inform their customers about news, innovations and trends. This Spring Piet Paris was already responsible for the cover of the newspaper and some great illustrations inside and this Autumn the collaboration with HOYA will not only be continued but even extended. For the next issue Piet Paris draw the cover once again as well as some beautiful illustrations and in addition he designed a case which will become available in a limited edition. Really too cool! For everyone to realize the worth of this promotion, it would be good idea to visit the exposition at the Centraal Museum. It runs until the end of November so time enough to plan it. For those who like to know more about Piet Paris and his work, just have a look at the video or go to the website of the museum.
