The World Cup in Brasil is about to start and the major companies in the sport business use the opportunity to show themselves. NIKE created a beautiful campaign with some of the players who are supposed to play an important role at this championship. We see Ronaldo, Neymar and for example Rooney and experience the pressure they must feel. NIKE expresses it in a beautiful way “pressure shapes legends” and encourages them to give all they have and “risk everything”. A message that goes far beyond sport alone and makes brands like NIKE heroes themselves. The shop window shows how opticians can join. Great message, great campaign, great opportunity to distinguish yourself!
